Setouchi DMO Members is now looking for new members.

A membership-based service supporting the businesses of Setouchi.

Setouchi DMO Members is a membership-based service that supports the development of sustainable businesses and the increase of business opportunities for companies and organisations as a result of the increased demands of the tourism industry in the Setouchi region.


The pure, undiluted charms of Japan are right here.

The inland sea region of Setouchi has since olden times been an area rich in unique resources where cultural exchange has thrived. Its stunning island beauty has contributed to making local people the way they are today. The sea has always connected the surrounding areas, and that connection has never been stronger than it is now. The local prefectures work hard to increase the value of the Setouchi area. Setouchi has always been an area shaped by the people that inhabit it, and it will continue to be so in the future as well.

“The Inland Sea, SETOUCHI”
The world-renowned Setouchi

The Seto Inland Sea is one of the most prominent multi-island seas in the world. In 1860,
the world-famous geographer Ferdinand von Richthofen visited Setouchi and praised the area in his works.
"Beautiful scenery that stretches across this large area - there cannot be any greater place in the world.
This place will be celebrated as one of the most charming in the world and draw many visitors.
(Omitted) It has been like this for so long, and I pray that it will continue to be so."**
The Setouchi region has high international tourism value, and together with the increase in western and asian tourists visiting Japan,
businesses that take advantage of local resources and local tourism activities have expanded in the region.
There are huge business opportunities for eager enterprises. Setouchi DMO is an organisation that aims to revitalize the region through establishment of the Setouchi Brand. ** From "Shina Ryoko Nikki", Keio Shobokan




Setouchi DMO is a joint private/public organisation that is endeavouring to revitalize the tourism industry of the Seto Inland Sea by providing support with information communication, marketing promotion and product development.


"We are developing numerous services to spread recognition and make the Setouchi area (brand) a major destination for inbound tourists; a place they would want to revisit many times.