Setouchi DMOServiceRegistered Setouchi Brand

Registered Setouchi Brand

Aiming to increase the brand value of “Setouchi” while improving brand recognition both domestically and internationally.

The Setouchi Brand is registered by the SETOUCHI Tourism Authority and governs original products and services created with the unique resources of the Setouchi area such as its natural environment (islands and the inland sea), food, and history that combine to realize the Setouchi Brand identity. It aims to increase the brand value of “Setouchi” while improving brand recognition both domestically and internationally.

Setouchi brand identity goals.

To become a cultural region recognized by the unique and plentiful resources of its inland sea, attributes that are shared among the many inland seas of the world.
To become a destination to which visitors can escape the humdrum of daily life and have mystical experiences through encountering the area’s unique culture.
Islands: Lifestyles that revolve around the unique beauty and scenery of the islands of Setouchi.
Food: Food resources such as exquisite seafood delicacies from the ever-changing tidal currents, and citrus fruits born of the warm climate.
History: Setouchi has since olden times been a significant transportation hub in Japan, and has townscapes and sights that highlight its important historical role.

Other Services


This is a website for international visitors run by the Setouchi DMO. It provides tourism information for the Setouchi as well as a feature to book accommodations and interactive activities. Various marketing data is collected and through digital promotions such as video streaming.

Setouchi Finder

Setouchi Finder is a unique media outlet that aims to improve recognition and visibility of the Setouchi brand by providing information on the charms of the prefectures in the Setouchi area (Hyogo, Okayama, Hiroshima, Tokushima, Kagawa, Ehime) both domestically and internationally.

Setouchi DMO Members

Setouchi DMO Members is a membership-based service for local businesses (with a monthly subscription) that supports the development of sustainable businesses and the increase of business opportunities for companies and organisations as a result of the increased demands of the tourism industry in Setouchi.

Setouchi Kanko Kasseika Fund

The Setouchi Kanko Kasseika Fund provides the capital necessary to create and develop tourism-related businesses with the goal of revitalizing and promoting the local economy.