Setouchi DMOService


Through its various services, Setouchi DMO supports local organisations that work to improve Setouchi as a tourist destination.

We are developing numerous services to spread recognition and make the Setouchi area (brand) a major destination for inbound tourists; a place they would want to revisit time and again.


This website for international visitors provides tourism information for the Setouchi as well as a feature to book accommodations and interactive activities. Various marketing data is collected and combined with digital promotions such as video streaming. The site has English, German, French, Chinese (traditional characters), Korean and Thai support.


Setouchi Finder

Setouchi Finder is a unique media outlet that aims to improve recognition and visibility of the Setouchi brand by providing information on the charms of the prefectures in the Setouchi area (Hyogo, Okayama, Hiroshima, Tokushima, Kagawa, Ehime) both domestically and internationally.


Registered Setouchi Brand

The Setouchi Brand is registered by the SETOUCHI Tourism Authority. It governs original products and services created with the unique resources of the Setouchi area such as its natural environment (islands and the inland sea), food, and history that combine to realize the Setouchi Brand identity. It aims to increase the brand value of “Setouchi” while improving brand recognition both domestically and internationally.


Setouchi DMO Members

Setouchi DMO Members is a membership-based service for local businesses (with a monthly subscription) that supports the development of sustainable businesses and the increase of business opportunities for companies and organisations as a result of the increased demands of the tourism industry in Setouchi.

Setouchi Kanko Kasseika Fund

The Setouchi Kanko Kasseika Fund provides the capital necessary to create and develop tourism-related businesses with the goal of revitalizing and promoting the local economy.

Setouchi Holics

Setouchi DMO aims to create autonomous and lasting cyclical growth of the Setouchi area through developing the Setouchi brand by evoking excitement among local businesses and residents, creating new industries, and promoting the expansion of local employment. This is achieved by supporting Setouchi Holics as well as Setouchi DMO Members, a networking platform for businesses.