Setouchi DMOServiceSetouchi Finder


A unique media outlet that aims to improve the recognition and visibility of the Setouchi brand.

Setouchi Finder is a unique media outlet that aims to improve the recognition and visibility of the Setouchi brand by providing information on the charms of the prefectures in the Setouchi area (Hyogo, Okayama, Hiroshima, Tokushima, Kagawa, Ehime) both domestically and abroad.
Local writers and photographers from the Setouchi area search for little-known sightseeing spots and seasonal information and post it online. With the addition of traditional Chinese in November 2016, Setouchi Finder is now available in three languages.


Opened in
July 2014
posts in
Over 2,000
Japanese, English, Chinese
Setouchi Finder on Social Media
Facebook(Japanese, English)
Facebook(traditional Chinese)


Setouchi has many tourist resources such as its people, its pleasant climate, the more than 700 islands that make up the stunning island scenery, and the history, culture and food that are products of these elements. As if through the lens of a camera, we offer the world glimpses of the true and untarnished charms of Setouchi, as made possible by the area and its visitors (users).


Unique features

The only digital media in Setouchi

As we are not bound by local municipalities or borders, we are able to capture and present Setouchi in its entirety as a tourist destination. We believe this helps realize the full potential of the many tourism resources in the Setouchi region.


Local residents

One of the greatest strengths of Setouchi Finder is that most of our writers and photographers are local residents who have come back to Setouchi or moved here from big cities. They are therefore able to see Setouchi through the eyes of a visitor while having the ability to find fresh information.


Support from Setouchi fans

Setouchi Finder provides information directly on its dedicated website as well as on Facebook and Instagram. As our Facebook page has more than 61,000 followers, and Instagram more than 7,000 fans (as of January 2017), we are therefore able to provide daily information to many users.


Other Services


This is a website for international visitors run by the Setouchi DMO. It provides tourism information for the Setouchi as well as a feature to book accommodations and interactive activities. Various marketing data is collected and through digital promotions such as video streaming.

Registered Setouchi Brand

The Setouchi Brand is registered by the SETOUCHI Tourism Authority. It governs original products and services created with the unique resources of the Setouchi area such as its natural environment (islands and the inland sea), food, and history that combine to realize the Setouchi Brand identity. It aims to increase the brand value of “Setouchi” while improving brand recognition both domestically and internationally.

Setouchi DMO Members

Setouchi DMO Members is a membership-based service for local businesses (with a monthly subscription) that supports the development of sustainable businesses and the increase of business opportunities for companies and organisations as a result of the increased demands of the tourism industry in Setouchi.

Setouchi Kanko Kasseika Fund

The Setouchi Kanko Kasseika Fund provides the capital necessary to create and develop tourism-related businesses with the goal of revitalizing and promoting the local economy.